Internal Update 1/24/14
- We have monthly growth of 7.3%
- Our paid user conversion rate is at 4.2%
- We have improved our metrics to more accurately identify where we are losing users in the conversion funnel and have identified fixes
- The majority of our efforts are focused on user acquisition
- We have specific updates to increase our viral coefficient
- Our first paid acquisition campaigns start in February
We want to continue to improve our email marketing efforts and refine our paid acquisition campaigns. If you know anyone who can advise us on these matters, please put them in touch with me.